3 Important Marketing Lessons Learned from Watching the McDonald’s Movie, “The Founder”

If you have you ever eaten at McDonald's, you must watch “The Founder”. The movie does a terrific job at explaining you the history behind what’s now a multi-billion dollar franchise food company—McDonald's. While there ...
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Create a Deadly Unique Selling Proposition and Burry all your Enemies

What’s a USP or a “Unique Selling Proposition”? For those of you that don’t quite know or remember, a USP is a sentence used by companies to differentiate themselves from their competition and anyone out ...
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16 Opportunities your are Probably Overlooking to Market your Restaurant like a PRO

If you are a current or future restaurant owner, you need to read the following tips on the areas where you can start marketing your restaurant like a pro. You see, your marketing efforts don’t ...
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A Very Important Marketing Skill you Won’t Learn in College but Must Learn on your Own: Copywriting

If you went to college for business or marketing, you were probably taught how to write “professionally”. You know exactly what I mean. Don’t you remember being taught how to properly write an email, resume ...
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Donald Trump, the Greatest Marketer in Politics of all Times–or, Just a Bully?

Whether you think Donald Trump is the greatest marketers of all times or just a bully, I’ll leave it up for debate. What’s certain is he managed to become the center of attention to all ...
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Don’t Get Too Cocky: Your Brand Name Isn’t the Reason for your Success

Have you heard of line extensions? Line extensions are basically a range of products that are added under the umbrella of already successful companies. Let’s take Coca-Cola for instance. After introducing its first product to ...
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